The Beard Essential Kit

WHERE EVERY GREAT BEARD STARTS.

The four-piece foundation routine: Radiance Wash, Radiance Conditioner, Warrior's Balm, and the Night Liquid Elixir. Bought one at a time, the same four products cost at least 15% more. In the kit: from $69.97, and the 90-day Oath of Honor covers every day of it.

WASH WITHOUT STRIPPING - Most washes clean your beard and wreck the skin under it. Radiance clears buildup and leaves the moisture that stops itch and flaking.

CONDITION EVERY STRAND - Dry hair is brittle hair. The Conditioner reinforces each strand, so the beard gets softer while it gets stronger.

SHAPE THAT HOLDS ALL DAY - Warrior's Balm locks down flyaways and holds structure from morning to last call. Styled, not stiff.

REPAIR WHILE YOU SLEEP - The Night Elixir conditions beard and skin through the hours your body restores itself. You wake up ahead of every man who stopped at a wash.

CLEAN, HONEST FORMULAS - No parabens. No fillers. Cruelty-free. Nothing in the bottle that doesn't earn its place on your face.

EVERY BEARD, EVERY STAGE - From first stubble to full Viking, the routine is the same. Start it now and the beard you want grows in on a healthy foundation.

A SCENT WORTHY OF THE HALL - Eight scents across three tiers. Silver for every day, Gold to make your presence known, Platinum to make it linger. Can't decide? Valhalla's Gates is the best seller for a reason.

THE OATH OF HONOR - Run the routine for 90 days. If your beard isn't visibly better, return it for a full refund. We carry the risk. You carry the beard.

Featured in GQ, Men's Health and The New York Times. Ships from Texas.